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Lead Generation Services for Contractors
Contractor Market Pro Lead Generation Services
Contractors that are the most successful in the construction industry or home service business have a predictable lead flow. These companies don’t just wait for new business; they make it happen.
Lead generation for contractors is the process of attracting and capturing potential customers’ contact information who are interested in the services that you provide.
One of the most common questions that we get from clients is how can we generate more leads.
This is called lead generation or lead gen.
It is the marketing process of creating strategies to stimulate and capture interest from people who are actively searching for your services so you can capture their contact information and place them in a sales pipeline or what is called a sales funnel to nurture until they’re ready to buy.
The goal is to send as many prospects who are interested in your services through a lead generation funnel to turn them into paying customers for your company’s services.
Once you have these people in your sales funnel, you will want to send them great content via email that will help build visibility, credibility, trust, and interest in your company.
There are two marketing strategies for doing lead generation for contractors. One method is called “outbound lead generation” which focuses on sending sales messages out to a target audience, regardless of their interest in your service. This is also known as “interruption marketing”.
Examples of this type of marketing include direct mail, advertising, cold calls, and e-mail marketing.
The other method is known as inbound lead generation, which is based on digital marketing tactics like website design, SEO (search engine optimization), social media, and pay-per-click ads (PPC). The goal of this type of marketing is to attract potential customers who are actively searching for your services to your company.
With this tactic, you create targeted content and ads to appeal to your ideal customer with the goal to help push the prospect to take action, such as filling out a form with their contact information. You then place them into your sales funnel (pipeline) with the end goal of turning them into paying customers.
Inbound lead generation is the best type of marketing that contractors can engage in. The problem many companies have is that they are too busy with the day-to-day grind of running their companies to handle these activities, or they simply do not have the skills to do them right, and hiring an in-house employee can get expensive.
That is where Contractor Market Pro can help you generate more inbound leads to grow your business.
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